Jameson x Kyle Jameson
Jameson Whiskey
/ About the project
As part of Jameson’s recent partnership with EFL, the Irish Whiskey giant was set to sign and partner up with fellow namesake and Newport County AFC player Kyle Jameson. But it wouldn’t be a signing without an initiation song from the man himself and special guest Adebayo Akinfenwa.
/ Challenge
Capture and create a fun and engaging piece of video content centred around Kyle performing an initiation song with his hype man Adebayo.
/ Solution
A trailer and launch film were created, building anticipation and intrigue for the upcoming partnership in a humorous and light hearted way.
/ Credits
Client
Jameson
Agency
Pernod Ricard
Creative Director
Matt Vaughn